Thursday, March 20, 2008

How to make money blogging

Take this post with a grain of salt. We really make little money from this site so it's not like I'm a expert at the subject. However, when I was searching for this topic through Google, all I could find was recommendations from successful, money making bloggers. I personally think my views as a struggling part-time blogger are more relevant.

People start blogs for many different reasons. Some do it for love, some do it for money, and other reasons abound. I personally do it because it's fun and a great way to make sure my writing skills do not become rusty. Any money I make is a plus.

Before you start your blog, be prepared to have to work. SpeakGood is coming up on it's six month anniversary, and yet the largest number of viewers I've had in one day is 70 according to Google Analytics. On the plus side, it's way more than the five or so that we started out with.

Okay, now that you have heard my little spiel, here are some ways to earn some dough:

Pay-Per-Post Services- Pretty simple concept. You blog about certain things and companies pay you to do so. This has become quite popular as of late, however you will probably never see these types of posts on SpeakGood. Personally, I'm kind of against these types of posts because you do not know if the writer's opinion was influenced by his payment. I liken these posts to the infomercials that have supposed customers praising the product. All in all, if you're not opposed to these posts like I am, this is a pretty decent way to score some cash.

General Ads- These work best with niche blogs, blogs that have a specific topic (say Mayan art). Most of the ad providers automatically scan your site for keywords and show ads that fit your target audience. If your site is very general, the ads are not going to be as specific as you probably will need to get clicks. If you are successful at garnering clicks, this is a great way to earn money as clicks can be worth a dollar or more in some instances.

Referral Ads- Same concept as general ads, except that you're only paid if the viewer "converts" or buys the product the ad linked to. Often these have the highest payouts, but they also tend to be the toughest to get people to use. Once again though, a highly specialized site probably will show referral ads that pertain to your audience so you might get lucky.

Sell Dedicated Ad Space- I can only dream of being able to do this. If your blog is successful enough to sell dedicated space then I would say you've hit it big. Small blogs like SpeakGood simply do not draw enough traffic to interest individual advertisers, but if your blog has a big reader base this solution maybe for you. Very high payouts abound if you can utilize this option.

Obviously, the most important thing to do is to draw visitors to your site. Without visitors, you will make no money whatsoever. Submit your best works to Digg or other similar sites, spread the word around your campus or workplace, or even stand outside on the sidewalk handing out flyers. Each new reader is another potential ad click - which means more money for you.

Also, be sure to keep up a posting routine. I usually post to SpeakGood Monday through Thursday each week in order to keep my readers. Be sure to run a spell check as well.

If all else fails and you simply cannot make any money, look at it this way: You're surely going to become a much better writer if you blog!

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