Thursday, April 3, 2008

Major tech companies out of touch with consumers

It is unfortunate how often the consumer gets the short end of the stick with technology companies. For example, Apple restricting the iPhone to AT&T's network only. Or companies that provide no Linux support whatsoever.

Add another to the list: Creative screws over smart customer who fixes terrible Vista drivers.

Apparently, it is okay that Creative disables advertised functions in their own sound cards. Heck, they even acknowledge that it's their right:

"If we choose to develop and provide host-based processing features with certain sound cards and not others, that is a business decision that only we have the right to make." -Phil O'Shaughnessy, Creative VP of Corporate Communications
From what I'm reading these functions should have been working in Vista even before Daniel_K started writing his own driver packages. What he was doing was simply providing the functions that they sound cards should have had out of the box.

Creative is claiming that he was taking money for unlocking functions that shouldn't have been unlocked. Daniel_K claims he was taking the donations to buy more hardware so he could write more drivers. Personally, I believe him.

The major problem with Creative and other large technology companies is that they think they have a right to do whatever they want and totally forget about the consumer. Creative wants you to buy a cheap sound card with limited features and then make you upgrade and spend more of your hard earned cash later.

That's just wrong. Good job Daniel_K, keep it up. I wish I was savvy enough to understand how to do stuff like you do.

On the other hand, Creative better learn that they're alienating their consumer base. If there's one awesome thing about the Internet, it is that it takes almost no time for a mini-uprising to happen. I can guarantee that I'm not the only frustrated blogger today.

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